Finding A Niche: The Cardinal Rules of Blogging

I read somewhere that blogging has four cardinal rules in regards to what you write about:

  1. Write to give your readers something of value. Give them something useful. Motivation, information, or inspiration, for example.
  2. Your readers are not interested in your personal life unless these stories are told under the confines of Cardinal Rule of Blogging Number One.
  3. You have to have a niche.
  4. You have to be passionate about what you write.

What does this mean for my blog? Well, I have narrowed down my blog into two niches. Mental Health and Writing about Writing. The question is, can I have one blog with two niches?

I have heard mixed reviews when I posed this question to my friends. But I decided my answer to that question is yes, I can. But I may want to create a separate blog specifically for mental health in the future. I will keep you updated on that. Due to monetary restrictions, though, I will be writing about both niches on this blog.

And what about Cardinal Rule Number Two? I have given you a lot of personal stories and updates about my life with no purpose other than to celebrate my wins. I guess I was using this blog a lot like I would use Facebook posts. I have heard mixed reviews from friends on this one, too. Some say there is a type of person that wants to know everything about a person’s life. I don’t know whether that is the kind of people that read this blog or not.

So I want to know: would you support a change towards more purposely shared personal stories, or would you rather I continue to post the most recent happenings in my life with no real purpose other than to celebrate my wins and commiserate my losses?

Let me know in the comments!




2 thoughts on “Finding A Niche: The Cardinal Rules of Blogging

  1. I think sharing your wins is in a way following rule 1 – you are sharing how others can experience wins, or what helped you, or if nothing else, give hope. I’m recently making my blog have 2 niches, too, because I feel both of them are part of me and the name I chose. But, it could detract people from the other group as they’d think my blog includes information not interesting to them… I don’t know. I’m not really trying to expand my reach. If any of my posts is interesting or even helpful to people, great 😉


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s